Portfolio | Armonía Marketing

Telling Stories Through Design

A body of work focused on building cohesive digital experiences through thoughtful design, intentional messaging, and strategic execution. Every project balances aesthetics with purpose to create lasting impact.

CE-CERT, UC Riverside

Hydrogen Engine Alliance - North America

Non-Exhaust Emissions Consortium

Three Dog Ranch

Armonia Marketing Studio

Solana Luxe (Visionary Project)

Bourns College of Engineering, UCR

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Social Media Management

A selection of social media content developed to promote CE-CERT's environmental research and sustainable technologies. The posts highlight innovative projects, research findings, and events, aiming to enhance brand reputation and engage stakeholders. Through visually compelling and informative content, these posts showcase CE-CERT's leadership in environmental technology and its commitment to sustainability.

Growth

Over the last 30 days (May 30 - Jun 28, 2024), our social media platforms have shown significant engagement:

Followers: 1,199 total followers, with 40 new followers.
Page & Profile Impressions: 7,027 impressions.
Page & Profile Reach: 4,492 users.
Post Impressions: 6,880 impressions.
Post Reach: 5,993 users.
Post Reactions & Likes: 363 reactions.
Post Shares: 49 shares.

These metrics are monitored to assess the effectiveness of our communications and inform future strategies, ensuring we continue to engage and grow our audience effectively across platforms such as Facebook, Instagram, and Twitter.

Overview

My role: As the Marketing and Communications Manager for CE-CERT, I spearhead comprehensive marketing and communication strategies to increase brand recognition and engagement. My responsibilities include developing and executing campaigns, managing events, overseeing content creation, and providing strategic insights to position CE-CERT as a leader in environmental research and technology.

Skills involved: Strategic Planning, Campaign Management, Content Creation, Analytics, Event Planning, SEO, Market Research, Educational Campaigns, Video Editing, Digital Newsletters, Creative Direction, Pre-Planning, Post-Production, Outreach, Organic Social Media, Email Marketing, SMS Marketing, Traffic Analysis, Budget Management, Community Building, Cross-Functional Collaboration

Channels: Facebook, Instagram, X, LinkedIn

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Website Design & Website Content

User-Friendly Navigation and Responsive Design: I designed and developed the CE-CERT website to ensure an intuitive user experience with easy-to-access sections for research areas, publications, and news. The website features a responsive design that performs well on all devices, providing a consistent and user-friendly experience.

Engaging Visuals and Comprehensive Content: Incorporated high-quality images and videos that highlight CE-CERT's projects, research facilities, and events. Detailed sections for research areas and publications, along with a news and events section, keep the community informed and engaged.

SEO and Contact Features: Implemented SEO best practices to improve search engine visibility, attracting more visitors and ensuring CE-CERT’s work reaches a broader audience. The website also includes easy-to-use contact forms and information on collaboration opportunities, facilitating communication and partnerships with stakeholders.

Mission, Values, and Outreach: The website content articulates CE-CERT's mission and core values, details ongoing and completed research projects, and compiles a robust library of publications and resources. Engaging profiles for CE-CERT’s faculty and staff emphasize their expertise, while sections on outreach efforts and community engagement highlight the center's impact beyond research. Regular updates on research findings, events, and news keep the community engaged and informed.

The Website

Email Marketing

Quarterly Newsletters: I oversee the creation and distribution of quarterly newsletters for CE-CERT, highlighting our latest research achievements, honors, recognitions, and significant events. My process begins with gathering information from various departments and researchers, ensuring that each newsletter reflects the breadth and depth of our work. I then craft engaging content that is both informative and visually appealing, using a blend of text, images, and graphics to effectively communicate our accomplishments.

Event Announcements: In addition to the quarterly updates, I produce newsletters specifically for upcoming events, conferences, and other communications. This involves coordinating with event organizers to compile accurate and timely information, creating promotional content that encourages participation, and ensuring that all communications are aligned with CE-CERT’s branding and strategic goals. My role is to ensure that our stakeholders are well-informed and engaged, fostering a sense of community and support around our initiatives.

Performance Monitoring: Over the last 30 days*, our newsletters have shown significant engagement,

Total Sends: 20,989 emails, a 197% increase from the previous period.
Open Rate: 30%, a 6% improvement.
Click Rate: 1.3%, a 38% increase.
Unsubscribe Rate: 0.28%, stable with no change.

These metrics are monitored to assess the effectiveness of our communications and inform future strategies.

*May 29, 2024 - June 27, 2024

Overview

Over the last 30 days (May 30 - Jun 28, 2024), our social media platforms have shown significant engagement:

Instagram:

Followers: 932, +.3%
Accounts Reached: 327, +23.8%
Accounts Engaged: 69, +40.8%
Content Interactions: 243, +133%

Facebook:

New Page Followers: 25
New page Likes: 64
Accounts Reached: 583
Post Engaged: 241

Overview

My role: At Three Dog Ranch, I manage social media marketing to boost engagement and attract new clients. My responsibilities include posting happy photos of dogs at the ranch, maintaining our reputation among current clients, and showcasing our top-rated services. By highlighting our recognition as one of the top 10 dog boarding facilities in the country and the best in Montana, I develop strategic campaigns that reflect our warm, friendly atmosphere. My goal is to build a loyal online community and enhance brand visibility through engaging content.

Skills involved: Website Design, Website Management, Social Media Management, Content Creation, Copywriting, Community Engagement, Brand Promotion, Strategic Planning, Visual Graphics, Merchandise Production, Branding Strategies, Photo and Video Management

Channels: Facebook, Instagram

Content categories: dog boarding and daycare services, happy dogs, client testimonials, staff highlights, behind-the-scenes, awards and recognitions, tips and advice

Website Design & Website Content

User-Friendly Navigation and Responsive Design: I designed the entire website for Three Dog Ranch, ensuring an intuitive user interface and seamless navigation to enhance the visitor experience. The website is mobile-friendly and performs well on all devices, providing a consistent and user-friendly experience.

Engaging Visuals and Comprehensive Content: The website features high-quality images and videos of the ranch and the dogs, capturing the essence of the services offered. Detailed sections provide information on boarding, daycare services, and special activities, helping potential clients understand what makes Three Dog Ranch unique and trustworthy. The design reflects the warmth, playfulness, and trustworthiness of the ranch.

SEO and Client Interaction: Implemented SEO best practices to improve search engine visibility and attract more visitors. The website includes easy-to-use booking forms and clear contact information, facilitating client interactions and making it simple for potential clients to reach out and book services.

Website Content: Developed comprehensive and engaging content for the website, including detailed descriptions of services, client testimonials, and staff profiles. The content is designed to reflect the ranch’s values and commitment to providing top-notch care, creating an inviting and informative experience for visitors.

The Website