Everyone has that one influential figure in their life. Mine is my incredibly creative mom, who taught me how to lead fearlessly and chase after my passions (thanks, Mom!). Growing up, I was always the friend organizing the big ideas—whether it was creating stop-motion videos, coding blogs, or planning events. I loved bringing creativity to life. But it wasn’t just about having fun; I’ve always had a knack for turning complex ideas into simple, actionable steps. That same energy fuels my work today, where I blend strategy and creativity to help businesses find clarity in chaos.
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After earning my degree in Psychology (because understanding people is key to great marketing), I dove headfirst into the nonprofit world, managing events, fundraisers, and supporting creative marketing efforts. It didn’t take long for me to realize that the creative path was where I thrived. That’s when I transitioned into freelance digital marketing, content creation, and web design—combining my passion for storytelling with strategy to help brands grow.
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Transitioning into higher education, I joined an environmental engineering research center, sharing stories of groundbreaking research and its impact on the community. Connecting with diverse individuals, from government officials to community members, I led campaigns that highlighted innovations in sustainability. This experience solidified my commitment to using my skills for positive change.
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For nearly five years, I've spearheaded successful marketing campaigns, organized impactful events, and developed content that resonates with diverse audiences. I’ve crafted websites, designed marketing materials for magazines and annual reports, and created print merchandise. Each project has honed my ability to blend creativity with strategic thinking, ensuring that every piece not only looks good but also serves a purpose.​​