LinkedIn Examples

BCOE departments identified the need to build their own identities on LinkedIn to better highlight research, faculty achievements, and department-specific news. I created and now manage multiple department LinkedIn accounts, developing content that reflects their unique voice while staying aligned with the college’s overall brand.

These examples showcase my approach to writing LinkedIn captions, where tone and clarity are just as important as the content itself. I focus on making research more accessible and engaging while maintaining a professional and consistent voice. The accounts have seen strong engagement, demonstrating the value of thoughtful storytelling and strategic messaging.